Leo Vegas to Launch Their Online Casino in the US Market
American gamblers and online casino lovers are about to get an exciting new addition to the online casino scene. Leo Vegas recently announced they will be launching their online casino platform in the USA around mid-2022. The company will be partnering with Caesar Entertainment which currently provides licensing and market access to online casino brands based outside the United States. This newly formed partnership will allow Leo Vegas to launch their brand across the state of New Jersey with the hopes of eventually expanding into more states in the years to come.
Following this monumental announcement Gustaf Hagman Leo Vegas Group CEO had this to say:
“We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch ‘The King of Casino’ in the USA. The American market has immense growth potential, and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at – offering an innovative, world-class gaming experience directly in mobile phones. Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage.”
History of the US Market
Younger gamblers and those who are new to online casinos may not remember there was a time when gamblers across the US could signup and deposit at any online casino from around the world. This was before the online gambling industry was regulated. Around 2006 the United States decided to ban online casinos from promoting their brands and accepting any American players. In the initial years that followed the US actively pursued any online casino that was accepting deposits from American gamblers. Most major credit card providers such as Visa and Mastercard would not allow anyone from the US to deposit using their credit cards. At the time this was the most popular way to deposit. In addition, any online casino accepting players from the US were eligible to be prosecuted to the full extent of the law if they were ever caught setting foot in the United States.
However, in the last few years the US government has decided to allow online casino operators from outside the country to apply for licenses in order to promote their products and services to American gamblers.
State of New Jersey Online Casino Market
Around 2018 the state of New Jersey was one of the first places to introduce legislation to online gaming in the United States. Since then, the state has grown to be largest consumer of online gaming and online casino across the country. With more than 20 brands being licensed to offer their products and services in New Jersey, the state has been able to generate over 1 billion in revenue in 2020 alone. This was also due in part to the generous 17.5% tax on gross gaming revenue each licensed online casino needs to pay the state. With over 9 million residents in New Jersey, it’s no wonder the state has become a centre for online gaming in the United States.
Origins of Leo Vegas Online Casino
Leo Vegas was originally founded back in 2011 in Sweden by CEO Gustaf Hagman and chairman of the board Robin Ramm-Ericson. Initially launching their online casino for desktops and laptops Leo Vegas has since shifted their focus to the world of mobile gaming as mobile phones continue to improve their capabilities and features. With improved screen resolution and faster processors mobile phone have transformed into minicomputers we can now fit in our pockets.
Currently Leo Vegas offers its players a wide selection of games and betting options. These include the most popular casino table games like poker, roulette, blackjack, baccarat and much more. In addition, the site has a huge selection of slot games which have been optimized to create a unique and exciting mobile gaming experience. Their great selection of slot games includes video slots and progressive jackpots paying out thousands of dollars to lucky winners. Besides your standard selection of table games and slot machines Leo Vegas also offers players sports betting for sports fan from around the world to enjoy placing bets on their favourite sporting events. Currently Leo Vegas’s parent company LeoVegas AB is being traded on the Stockholm Stock Exchange.
Award Winning Platform
In order to achieve such great success within the mobile casino world Leo Vegas has developed their proprietary mobile gaming platform called Rhino. This advanced mobile platform has allowed the company to deliver top-notch games and a fully immersive gambling experience to players on the go. In order to achieve this the company has fully ported their platform on to the Google cloud so they could achieve scalability and stability. Leo Vegas’s platform is currently being used by over 10 brands from around the world and is licensed in seven jurisdictions. The mobile platform handles 60 game integrations from various games providers including sports betting. Rhino is also integrated with over 30 different payment providers giving players more ways to deposit.
With a fantastic year behind them Leo Vegas is looking forward to future. Next year will mark their official entry into the United States in the biggest gaming state, New Jersey. With the US market expected to become one the biggest online gambling markets in the word Leo Vegas will be looking to expand in the coming years and grow their operation into new states. With huge potential for revenue and growth the company will also be focusing on improving their platform and their huge selection of games. We look forward to what Leo Vegas has in store in 2021 and beyond. Be sure to visit here often for all the latest news and gossip on Leo Vegas and the world of online gambling.
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